April marks record in truffle web searches

Welcome. In this edition of Truffle News:

• 📈 Record search interest in truffles

• 🔪 Top chefs at WA’s Truffle Kerfuffle

• 🇮🇹 How the Savini family does the truffle business

• 🍨 Japanese brand creates most expensive ice cream with truffle

Global search interest in truffles is at a record high going into the winter season in the Southern Hemisphere

• Search activity for “truffle” was up 18.2% in April this year compared to 2022 (via Google)

• The top five countries by search activity over the last 30 days are Singapore, Lebanon, UK, Australia, and New Zealand

Renowned chefs Colin Fassnidge, Analiese Gregory, Tony Howell and Jake Kellie are set to attend this year's Truffle Kerfuffle festival in Western Australia

• Fassnidge most likely to move the needle from a marketing perspective with 22.5K followers via his Twitter

• Line up also includes Paul Iskov, Melissa Palinkas, Ben Ing, Amanda Yong, and Samira Ecclestone

• The event will run from 23-25 June at Fonty's Pool, Manjimup, Western Australia

Global Travel Media, Gourmet on the Road

Tuscany’s Savini Tartufi was profiled in Forbes. Some key takeaways below:

• Experience-based business model: offering truffle hunting experiences to customers, including a truffle-based lunch and stories about the business, adds another income stream and promotes the brand

• Expansion and diversification: the Savini family has expanded their business by opening a bistro, offering cooking classes, and selling truffle-based products. They also opened a second location for more intimate truffle experiences

• Global reach: Savini Tartufi exports to over 40 countries, including many renowned restaurants, demonstrating the importance of reaching an international market

• Record-breaking finds: unearthing record-breaking truffles and selling them at auction can generate significant publicity and revenue

Forbes

Japanese luxury ice cream brand Cellato set a Guinness World Record for the world's most expensive ice cream

• The premium white truffle gelato, featuring sake kasu and parmigiano cheese, costs ¥880,000 ($6,500USD, €6,000, $9,700AUD) per serving

• In addition to Italian white truffle, the ice cream also contains black truffle of indeterminate origin

• Cellato is drawing attention to truffle in the Japanese luxury market

Timeout