Branding the truffle: Spain's Tuber Label initiative & Urbani Tartufi's new product line

Welcome. In this edition of Truffle News:

• 🇪🇸 Spanish forestry group launches ecosystem building and branding initiative for black truffles

• 🇮🇹 Italy’s Urbani Tartufi launches new product line—without synthetic flavouring

Spanish forestry group launches an initiative to reclaim black truffles for Spain, given 90% of the country’s crop is currently exported, mainly to France

• The Cesefor Foundation in Soria, Spain, has launched an initiative called Tuber Label to boost the Spanish black truffle ecosystem with the aim of creating jobs and growing tourism by promoting domestic awareness and consumption of Spanish black truffle

• Despite its abundance in Spain, 90% of Spanish black truffle is currently exported, primarily to France. In response to dominant French and Italian companies, the Tuber Label aims to help Spanish black truffle producers standardise truffle grades, tailoring these to local markets for differentiation and helping to ensure transparency

• Truffle Label also plans to test markets for black truffles that facilitate direct sales from farmers to consumers

• The project has a budget of €390k, 80% of which is funded by the European Agrarian Fund for Rural Development (EAFRD), and the remaining 20% by the General Directorate for Rural Development, Innovation and Agri-food Training

Tuber Label [Spanish]

La Vanguardia [Spanish]

Italy’s Urbani Tartufi launches new natural product line, devoid of synthetic truffle flavouring

• Urbani Tartufi introduced the new product line, "Filosofia Naturale" (Natural Philosophy), at the Tutto Food event in Milan. The line includes eight truffle and mushroom sauces that have natural ingredients rather than synthetic truffle flavouring

• The move by Urbani Tartufi may prompt others in the industry to reconsider artificial flavourings and align their offerings with the increasing consumer demand for natural and organic foods

FOOD [video in Italian]